Twitter has forever changed the practice of promotion. Whether promoting a new album release, a new product for a company, or an event, the word has never got out like it does with Twitter. Any company that wants to get the word out about a new product, for example the designer March Jacobs and the launch of his new perfume, can simply write a brief 140 post about it. Anyone who follows them will be notified.
Twitter has also changed how people connect. They can update their Twitter from their phone, computer, through a text, and also through a "third party app", such as Facebook. Just by being connected to the internet you can utilize Twitter. A smart phone isn't even necessary in posting a "tweet."
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